SEO & Digital marketing
SEO enhances a website's visibility, improving rankings and organic traffic through optimized content and site structure
Duration
3 Month
Lectures
36
Projects
05
Course Overview
This course is designed to provide participants with a comprehensive understanding of Search Engine Optimization (SEO) and digital marketing strategies. Participants will learn to optimize websites for search engines, develop digital marketing campaigns, and leverage tools and techniques to increase online visibility, drive traffic, and improve conversions. By the end of the course, participants will have the skills necessary to execute effective SEO strategies and digital marketing campaigns for businesses or personal projects.
Course Curriculum
- Definition and Importance
- How Search Engines Work
- Overview of SEO Benefits
- Keywords and Search Intent
- SERPs (Search Engine Results Pages)
- Ranking Factors and Algorithms
- Introduction to Keyword Research
- Tools Overview (e.g., Google Keyword Planner, SEMrush)
- Long-Tail vs. Short-Tail Keywords
- Competitor Analysis Techniques
- Best Practices
- Real-World Examples and Exercises
- Using Header Tags Effectively
- Content Structuring and Keyword Placement
- Tools and Techniques
- Common Issues and Fixes
- Importance for SEO
- Implementing Mobile-Friendly Practices
- Basics of Schema Markup
- Implementing Structured Data
- Strategies for Acquiring Backlinks
- Avoiding Black-Hat Techniques
- Using Social Media to Boost SEO
- Best Practices for Social Sharing
- Monitoring and Managing Online Reviews
- Building a Positive Online Presence
- Assignment & Class Test
- Problem Solving
- Setting Up Google Analytics
- Key Metrics to Track
- Setting Up and Using Google Search Console
- Interpreting Reports
- Overview of Popular SEO Audit Tools (e.g., Screaming Frog, Moz)
- Conducting a Basic SEO Audit
- Setting Up Your Freelance Career
- Choosing a Niche and Defining Services
- Crafting a Portfolio
- Creating a Professional Website
- Overview of Freelance Platforms (e.g., Upwork, Freelancer)
- Tips for Creating Effective Profiles
- Crafting Winning Proposals
- Best Practices for Client Communication
- Pricing Strategies and Service Packages
- Negotiation Tips
- Structuring Service Packages for SEO
- Pricing and Offering Add-Ons
- Analyzing Successful SEO Freelance Projects
- Learning from Case Studies
- Conducting a Full SEO Audit
- Implementing Recommendations on a Sample Website
- Simulated Client Project from Proposal to Delivery
- Presentation and Feedback
- Comprehensive Exam or Project Submission
- Course Completion Certificate
Course Schedule
| Venue | Starting Date | Duration | Fees |
|---|---|---|---|
| Mohammadpur | 2024-11-01 | 3 Month | 16000 Tk |
Admission Is Going On
Enroll now to any of our Offline (On- Campus) or Online (Live Class) courses as per your suitable time.
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